The North American Building Controls Market
About the Report
BCS/2010 adheres to the product and market definitions established in BCS/2002 and BCS/2006 while exploring newer market developments including wireless data communications.
In 2008, the Building Controls Enterprise, including all aspects of building control plus performance contracting and facilities management reached $9 Billion in North America and $27 Billion worldwide. The Building Controls Market exceeded $4 Billion in North America and approached $12 Billion worldwide.
Based on their long experience and stewardship of hard industry data provided by the leading manufacturers, BCS Partners have developed detailed estimates of the overall Building Controls Market as well as product breakdowns and projections of the Building Control Systems Market.
The Building Controls Consortium, which BCS Partners organized and administered for over 7 years, provides a solid foundation for the market numbers developed in BCS/2010. The Consortium collected actual shipments data, in $ and units, for 28 categories of building control products semi-annually.
BCS/2010 is available for US$3250.00 which includes delivery by overnight courier. Please email, fax or mail your order including mailing address (no P.O. Boxes) and telephone number to Terry McMahon at BCS Partners.
The first choice of those seeking detailed insights into and reliable projections of this marketplace.
Written by building controls professionals with extensive experience in and knowledge of this marketplace.
Over 50 years of cumulative experience serving all aspects of the building controls market.
NEW PARADIGM FOR HMI IN BUILDING AUTOMATION
"Better Off Without Us"
- by Ron Caffrey
- Principal BCS Partners
CLICK HERE to read the article
For a BAS definition and supplier list go to: www.buildingautomationsystem.org
Terry McMahon (firstname.lastname@example.org)
An independent consultant since 1968 specializing in industrial instrumentation markets. Published columnist for Control Magazine (AROUND THE LOOP - 14 years), MEASURING MARKETS (Trade Assocation Newsletter - 8 years), CHEMICAL ENGINEERING PROGRESS (Process Automation Corner - 4 years). He is a graduate of M.I.T. and Yale.
McMahon has authored over 60 multiclient market reports since 1973 including 12 on building controls.His 500+ projects include dozens of proprietary building controls investigations.
Ron Caffrey (email@example.com)
Thirty plus year career with Johnson Controls including, field sales, branch and regional management leading to 15 years as V.P. Marketing. Participated in major acquisition analysis, controls market strategy development, product planning & development including the rollout of Metasys in 1990. He is a graduate of Yale.
Caffrey is a Life Member and former Director of ASHRAE. He was the Founding Chairman of the Intelligent Buildings Institute and has served as a marketing consultant to a dozen companies, large and small.
BCS Partners was organized in 1993 to provide market analysis and research services for building automation and related technologies. Published professional market research reports, proprietary research investigations, sales management tools, due diligence studies, business combination analysis and more.
Building Automation Systems - What's Ahead for 2010 and Beyond
According to BCS/2010. the latest market analysis from BCS Partners, cautious optimism prevails for the near future. The Building Automation Market took a serious hit in 2009 but modest growth is expected in 2010-2011. This marketplace, however, is not forecast to regain it’s pre-crisis level until 2012. BCS/2010 is the 6th edition of this widely used market analysis since 1993.
On the negative side, new building construction, particularly in the office building segment is not going to provide growth. Existing building retrofits, while still the source of 70 to 75% of the market are not growing as fast as they should, primarily, as the authors of BCS/2010 argue, because smaller building owners are still not sufficiently aware of the benefits available. Larger buildings and campuses as well as national franchises tend to have on staff engineers and analysts with the knowledge and drive to use available technology to reduce costs, but not the great number of smaller buildings which still have little or no advanced building automation in place or even contemplated. In several previous articles the authors have suggested the BAS manufacturers should spend more of their marketing communication investment on building owner education rather than on competitive technical advantages which are not a prime concern of these owners.
On the side of positive growth are the many technological advances, primarily wireless data sensors and transmitters which are rapidly moving from skepticism to accepted reliable solutions. The installation savings and flexibility provided will dramatically increase the numbers and types of system improvements that can and will be instituted to provide greater savings in comfort, productivity and preventive maintenance in addition to ever more efficient energy management. Integrating the BAS into overall enterprise management is going to further justify additional investment.
BCS Partners see Building Control Systems as the driver for a much larger enterprise which totals over $8 Billion in 2010.
• The Building Controls Enterprise ($8+ Billion)
• The Building Controls Market ($4.0 Billion)
• Building Controls Product ($1.0 Billion)
• Building Control Systems ($0.5 Billion)
The Enterprise includes all revenues associated with the building control function including performance contracting and facilities management. The Market includes all products and services related to the building control function. Product includes all products types associated with building control including actuators, valves, sensors/transmitters, controllers and other types. Systems include all ddc products and associated software. The $-figure is the approximate value to North American customers in 2010.
BCS/2010 details the network supplying the building owner with Building Controls Product. The largest piece (36%) flows through Mechanical and General Contractors. Another 34% flows through Control Contractors which includes Dealers and Systems Integrators. Controls manufacturer branch offices supply 18% with the balance (12%) coming from imbedded controls and wholesalers.
Focus on total building operation and maintenance until recently only in the business plans of the largest manufacturers is moving into the plans of the some of the smaller manufacturers. Whether coupled with total air conditioning equipment or not, the additional total potential for the industry is great and with that comes the opportunity to sell more BAS but on the other hand it can lessen the focus on the BAS hardware itself. Thus, more complication to the decision on industry growth forecasts.
Over-riding the usual forecasting data is the degree to which the US Government’s directions and budget decisions will provide substantial growth for the industry. Manufacturers agree that this can be a substantial factor but its timing is far from certain. The fastest growth in 2010 is expected in Healthcare and Educational Buildings with Commercial Buildings not far behind. Lagging, of course, will be Office Buildings.